What Is Meant By Customer Relationship Management (CRM)?
They are the principles, practices, and guidelines that the organization follows when interacting and dealing with its customers. From the organization's point of view, this relationship includes direct interaction with customers, such as operations related to sales and services, and forecasting and analyzing customer trends and behaviors. CRM systems collect customer data through various communication channels which can include the company's website, telephone, live chat, social networking sites, and others.
What Are The Objectives Of CRM?
The main objective of CRM is to build positive customer experiences to maintain customer loyalty so that the company can create a growing customer base. It is a management philosophy in which the objectives of the company can be best achieved by identifying and satisfying the stated and unstated needs of customers.
What Are The Main Responsibilities Of CRM?
What Are CRM Systems?
A computerized system that aims to identify, target and retain the best customer mix. CRM systems help in identifying customers, understanding their needs and building relationships with them by providing them with the most suitable products and improving customer service.